Meta is a virtual reality company that has made headlines recently for their acquisition of the VR startup, Within. The company was founded in 2012 with the goal of powering the next generation of VR. They have achieved that by developing a breakthrough platform that has allowed users to create AR/VR experiences.
Let’s take a closer look at Meta and their rationale for the acquisition.
Meta’s mission
Meta is a company that focuses on providing people with the ultimate Augmented Reality (AR) and Virtual Reality (VR) experiences. Meta’s mission is to make AR and VR technologies more accessible, enabling users to easily create, share, and immerse themselves in virtual and augmented reality experiences that have real world applications.
With Meta’s acquisition of Within(keyword:Meta wins fight to buy VR startup Within), the company can continue to expand its reach into the field of immersive media, offering cutting-edge technology and innovative applications for AR, VR, mixed reality (MR), and other interactive media.
The acquisition of Within will give Meta access to hardware, software development kits (SDKs), consulting services, and in-depth industry knowledge related to AR/VR projects. With hot new products like their audio-focused headphones that allow users to interact with digital content through voice commands, Meta continues its mission towards bridging virtual worlds with real life experiences.
As part of the acquisition deal with Within, Meta will also be able to develop new gaming titles utilizing advanced AR/VR technologies gained from within’s current partnership pipeline as well as add talent from within’s experienced engineering crew. This means more out of the box products created specifically for virtual or augmented reality platforms or systems.
Overall this will enable Meta the ability to expand their platform with an improved future product line that enhances user experience via its advanced integration into today’s technology driven world where AR/VR technologies reign supreme.
Through these advancements Meta hopes to open up an entire new realm for individuals which was impossible before; allowing them an immersive level of interaction as well as functionality through various types of 3D modelling tools like hand tracking for navigation or control systems for managing everyday tasks around their home environment.
Ultimately this will lead one step closer in delivering a world where boundaries simply no longer exist!
Meta’s products and services
Meta is a startup founded in 2012 that has designed a new wave of products for Virtual, Augmented and Mixed Reality (VAMR). Their goal is to create the most natural, intuitive and immersive experiences for virtual reality experiences. Meta produces hardware for everyday people and professional uses. Meta offers two main products: the Meta 2 Augmented Reality platform, and the Meta Pro 3D Display. These platforms provide users with an immersive experience by providing them with access to a range of objects from facial recognition apps to mixed reality holo-spaces.
Meta has also made strategic partnerships with other companies that are focused on specific aspects of virtual reality technology and augmented reality solutions, such as holographic computing software and real-time 3D interactive digital content collaboration solutions. These collaborations have enabled them to develop unique solutions that benefit their customers in multiple areas such as training simulations, data visualization, advanced analytics software and virtual shopping experiences.
In 2017, Meta made headlines in the tech industry when they won a bidding war against Magic Leap to acquire Within (formerly Vrse), which is an award-winning virtual reality platform company focusing on creating engaging experiences with high-quality real-time 3D interactive visuals. This acquisition allowed them to increase the capabilities of their platforms even further. Additionally, it opened up new opportunities for their customers through their augmented and mixed reality products – making it easier than ever before for people from all walks of life to explore what VR has to offer.
Overview of Within
Within is a virtual reality startup that has generated a significant amount of interest over the last few years. Founded by Chris Milk and Aaron Koblin, Within focuses on creating immersive, story-driven experiences that transport users to another world.
Meta’s acquisition of Within is a major step forward in the VR industry, and will bring many benefits to both companies. Let’s take a look at why Meta chose to acquire Within.
Within’s mission
Within, formerly known as Vrse, was founded in 2012 by Chris Milk and Aaron Koblin with the mission to “tell stories that have the power to move people.” Their first projects involved a 360 degree music video for U2 and a completely immersive experience for The Wilderness Downtown.
One of their most well-known projects, Waves of Grace, followed a young Liberian survivor of Ebola who is trying to help her village rebuild after the epidemic. Through their work, Within has become one of the premier platforms for creating interactive media experiences using virtual reality and augmented reality technology.
In April 2019, Within was acquired by Metavision (Meta). Meta is the largest technology conglomerate devoted to the development and commercialization of Augmented Reality (AR) hardware, software, services and content. The acquisition allows Within to continue developing their mission-oriented projects while leveraging Meta’s resources to further expand their reach within the AR community.
Meta has committed particular focus on delivering VR/AR content through partnerships with filmmakers, artists and other storytellers which lends itself perfectly with Within’s mission and prior body of work. This acquisition is sure to open up many opportunities for collaboration between artists and developers within both teams while expanding Within’s potential reach beyond the limits they could have previously achieved on their own.
Within’s products and services
Within (formerly known as Vrse) is an American virtual reality and augmented reality content company founded in 2012. With industry-leading technology, creators can produce interactive, immersive experiences that enable viewers to become active participants.
Within’s flagship product, Vrse workspaces, is a platform designed to empower VR creators with the tools they need to create and launch their projects. It enables media organizations, filmmakers, engineers and developers to not just spectate but progress through VR experiences. This allows creators to reach a wider audience of viewers who access their work on any device.
The company has since grown its offerings beyond Vrse workspaces with the launch of multiple projects such as its Virtual Reality Applications for Education platform (VRAE), which serves classrooms on more than 20 countries around the world. Additionally, Within created an AR toolkit calld ‘Reality’ that allows developers/creators to create stories in Augmented Reality in which users can interact with objects and environments through the use of mobile devices or specialized headsets like the Microsoft HoloLens.
Moreover, Within provides services for 360-degree videos production and editing through its Insta360 ONE X camera that uses AI algorithms allowing sophisticated patch stitching for high-definition video outputs across multiple platforms. In 2019 alone, within has created over 150 immersive experiences including projects such as Amazon Prime’s ‘Wonderwoman 1984′, ‘Spheres’, a free VR experience composed of three distinct episodes depicting soundscapes from within Cosmos available on Facebook’s Oculus Go headset and ‘Trigger’; a real-time facial performance capture playfully explained by Max Weisel himself through his Youtube channel written by Elijah Zarlin and directed by Chris Milk.
These services have led Meta — a mountain view-based Augmented Reality Startup — win over it’s main competitors (including Google) in their fight to acquire Within in April 2020 ― claiming virtual reality was “in critical need” of creative tools like those developed by Within — allowing them access to both awesome technology and cutting edge talent!
Meta’s Acquisition of Within
In a highly contested battle, Meta emerged victorious in its fight to acquire VR startup, Within. Founded by Chris Milk and Aaron Koblin, Within is an immersive media platform providing users with virtual reality experiences and entertainment.
Meta’s acquisition of this popular company is an exciting development in the tech world. Let’s explore the factors that contributed to the deal.
Reasons for acquisition
In buying Within (formerly known as VRSE), Meta has established itself as a stronger competitor in the virtual reality market and achieved various long-term goals. There are numerous reasons why Meta chose to acquire Within, which can be summarized as follows.
Firstly, the purchase will facilitate a major expansion of content offerings for Meta 2 users, creating stronger value for the VR headset. By having access to Within’s vast library of 360° videos and content experiences, it will help expand the possibilities of what Meta can offer users. Furthermore, it is likely that someday these new experiences could be accessed directly through the headset itself, adding further convenience and increasing its utility value.
Secondly, Through this acquisition, Meta also gained access to a valuable team that can help develop future products and experiences that are compatible with their platform. This could prove to be invaluable in gaining an edge over competitors in the race for VR market supremacy. Additionally, it is anticipated that more developers may be inspired to create compatible applications now that there is such strong potential for success through integration with both Within’s existing and foreseeable products.
Thirdly, the presence of Within could also lend more credibility to Meta’s overall profile and attract attention from investors looking for a way into the inner workings of an excitingly innovative company like theirs. And lastly, by taking ownership of such an established brand in virtual reality content production and distribution — a brand already familiar with many tech industry consumers — it serves as a substantial indicator that they are very serious about achieving long-term success within this field amidst some formidable competition.
Benefits of the acquisition
The acquisition of Within (formerly known as Vrse) by Meta, a Silicon Valley-based augmented reality company, will increase Meta’s portfolio of technology, products and services. By acquiring Within, Meta is making a strategic investment in the future potential of immersive video production, storytelling and computer-generated virtual worlds.
Prior to the acquisition, Within had an impressive team of world-renowned AR/VR professionals with a successful track record in storytelling and marketing in the entertainment industry. This gave Meta an opportunity to expand its already-existing capabilities within the AR/VR space and also develop new ways to bring immersive experiences to consumers.
Within brings over two decades of experience in producing some of the highest quality VR content and movies such as Fearless Mountain and The Click Effect. With such expertise on board, Meta will be able to produce highly credible virtual reality experiences that could have applications beyond entertainment such as healthcare and real estate.
Furthermore, with access to all the tech know-how owned by both companies combined – Meta’s expertise in hardware along with Within’s software maginifcation– together they can create strong IP rights for better monetisation opportunities.
With this move Meta will have access to not just content but technology patents owned by Within including Pixvana’s SPIN platform for streaming spherical video which incorporates numerous novel algorithms for optimizing 360° media for delivery platforms such as HMD (Head Mounted Displays). It also provides tools for adding rich interactive elements into immersive experiences.
Therefore in conclusion it can be said that through their acquisition of Within (Vrse) our intrepid Silicon Valley based Augmented Reality Company has set itself up well not only content wise but also technologically while opening up new potential business models like patient simulation modules within healthcare industry along with being first movers into many other domains its focusing on like eCommerce applications has definitely putMeta best poised amongst it competitors when dealing with its cutting edge AR/VR technologies product lineup.
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